Valentina Crepax

[roadthemes_title heading_title="LoomLoom: neoprene bags" sub_heading_title="BRAND IDENTITY"]

The LoomLoom brand specializes in creating fashion accessories made entirely from genuine neoprene scuba fabric.

Colorful, practical and versatile bags fitted for an urban and casual look, but also the right accessory to give a little hint of glamour to a classic style.

LoomLoom produces bagsbackpacks and pochette in neoprene completely Made in Italy.

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[roadthemes_title heading_title="Made in Italy without compromise" sub_heading_title="CONCEPT"]

“Made in Italy” is an official declaration of origin for products completely designed, manufactured and packaged in Italy.

It is also a source of pride for every Italian brand whose production is based on creativity married to quality and innovation.

“Made in Italy” is a vocation; a mark of prestige familiar with the ancient past and an attitude of inventiveness.

It is precisely this simplicity that forms our driving philosophy, without any sort of compromise, and gives life to the LOOMLOOM MILANO brand.

Every single LOOMLOOM MILANO brand product is created and designed in Italy.
It is made in Italian workshops by highly qualified artisan tailors.

[roadthemes_title heading_title="LoomLoom Milano" sub_heading_title="VISION"]

LOOMLOOM MILANO was born thanks to the experience that the family business started in Italy in the early ’60s, now a world leader in the scuba industry, that has always used neoprene for its diving suits.

Pamela Rota, the brand’s creative designer and soul, discovered the incredible properties of true neoprene scuba and began a creative design journey that, in 2013, led to the launch of the first collection.

Thanks to a stylish impact synergy between the processing of raw materials and the designer’s interest in creating contemporary, trendy lines, the LOOMLOOM MILANO brand was created. The fashion house thus launched a line of accessories that use only original neoprene scuba, doing so in a way that reinvents fashion.

The brand is unisex, contemporary and perfectly adaptable to urban life, thanks to its practicality and versatility. Color dominates our collections with sublime prints and graphics. Our manufacturing is exclusively “Made in Italy”.

Neoprene is a registered trademark that identifies a synthetic rubber compound made up of polychloroprene.
It was invented by DuPont in the 1930s.

[roadthemes_title heading_title="The real neoprene" sub_heading_title="CONCEPT"]

For the creation of LOOMLOOM MILANO bags and accessories, we use only the original neoprene scuba textile, as is employed in the manufacture of scuba-diving suits.

Neoprene is a registered trademark for the synthetic rubber compound made of polychloroprene. It was invented by DuPont in the 1930s.

LOOMLOOM chose to use only this excellent, certified neoprene, with a Limestone base in layers 3 mm and 5 mm thick.

Neoprene does not contain latex. It is not made from fossil fuels and is non-allergenic.

The name neoprene is often used improperly and many manufactured goods marked “neoprene” currently on the market use alternative materials and fabrics that are anything but neoprene.

The soul, however, is just a part of the material used by LOOMLOOM to make bags and accessories. Neoprene sheets are coupled, on both sides, with 100% polyester fabric. The colors are carefully chosen and often made at the express request of the designer. Thus they embody the term “garment” for all LOOMLOOM creations.

The matching fabric is often white. This is subsequently printed with a sublimation process to create unique, very special patterns and decorations.

The properties of neoprene are exceptional and unique:

  • it’s extremely porous, so light , soft and ductile. At the same time very sturdy, to the point many of the LOOMLOOM bags can hold up to 40 Kg in weight;
  • it offers excellent thermal insulation, and is inert to chemicals, oils and solvents. It can withstand even the most extreme climatic conditions;
  • the spongy, elastic structure makes it resistant to vibrations, impacts, cuts and flattening, abrasions and tearing;
  • it is, of course, waterproof;
  • it’s washable at 30 degrees, even in a washing machine.
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